The control of commercial management is a fundamental aspect for the success of any company, especially in the field of sales and commerce. Having effective control of commercial management allows you to make informed decisions, identify...

In today’s digital world, it is important to understand the differences between an online store and a website. While both terms are related to online presence, each has its specific purpose and functionality. In this article, we will...

Summer is the season when many businesses experience a decrease in sales, but that doesn't mean your PrestaShop store should suffer the same fate. With the right strategies, you can make the most of this season and significantly boost...

Currently, e-commerce is one of the most significant economic sectors in Spain, especially due to the pandemic which led many businesses to digitize their operations and services. According to a report by the National Commission on...

If you are planning to create an online store, you are probably wondering which is the best platform to do it. There are many options on the market, but one of the most popular is PrestaShop. But is PrestaShop a secure option for your...

PrestaShop is a highly popular and effective e-commerce platform that can be adopted by businesses of any size, including SMEs (Small and Medium sized Enterprises). In fact, this platform can be especially suitable for SMEs looking for an...

In an increasingly competitive market, having a precise understanding of the target audience for your online store is key to success. And this is where the concept of the ideal buyer persona comes into play. If this concept still sounds...