“The advantages of e-commerce for B2B focused businesses”.
In the previous article we referred to the evolution of e-commerce in 2018 and the forecasts for 2019.
There is much talk that Business to Client (B2C) retail companies have changed their sales approach by combining traditional commerce with e-commerce. But what about companies whose business model is focused on selling and/or buying wholesale? Companies that until a few years ago were called wholesalers are now part of the Business to Business (B2B) business model.
In our analysis we want to focus on the future of the B2B model in e-commerce.
For some of these companies, the advantages of eCommerce are yet to be discovered, they have doubts about being able to adapt to new situations and, above all, about whether business can be generated in this way. Not only can you, but you should optimise your online shop for B2B.
We must be prepared for the changes that are coming in the near future. The forecast for 2025 is that B2B eCommerce will generate more business than B2C.
Why give up a piece of the pie? You can take a broader approach than you think, but you don’t have to give up on customers, whether they are retailers or wholesalers.
The channel is the same, the tools are the same, but realistically, the wholesale customer has specific needs that the retail customer does not have. Among other things, it needs more detailed and technical information. Prices are negotiated and differ depending on a number of parameters such as the volume of purchases. Logistics and stock is fundamental between companies, the ability to respond with agility and security is essential. As for customers and their decision-making in each business model, they deserve a separate commentary, which will be discussed in the next product.
Some companies think that they can’t keep their ERP data up to date and synchronised with their online shop data, but this is no longer the case. VentaPro Conector solves these problems by connecting your PrestaShop with your business management system.
We must be at the front of the grid. If you want us to help you make the leap to e-commerce, contact us and we will study your project to give you a customised solution for your business.