Before explaining why PrestaShop is the best CMS for your online store, we’ll explain briefly what a CMS is for those who are still confused about this concept.
What is a CMS?
A CMS, as its acronym indicates in English, is a Content Management System. It is an online system that allows us to shape a website in a practical and fast way.
Its great advantage is simply that it allows you to manage your content easily, you can easily maintain a blog, an ecommerce, or any type of web page that you are thinking of starting.
For this and much more, a CMS is a perfect solution for a non static website, in other words, made to remain for a short period.
PrestaShop the CMS for ecommerce
When we talk about PrestaShop we are talking about an open source platform to create online stores. Its start was in 2008, today it is the most used application in more than two hundred countries and has been translated into more than 10 languages and has a community of more than 200,000 users.
This CMS (Content Management System) was designed to solve any kind of technical and financial inconvenience that may arise for small and medium sized companies, as well as startups.
The main objective is to help commercial success among all retail companies.
For all these reasons, PrestaShop not only improves sales and customer interaction with the online store but it’s also capable of incrementing user traffic on the website.
With PrestaShop, you can have a wide variety of options since it has many different themes available on its official website.
In addition to the free themes, you have paid themes available on template platforms such as Template, Monster, or Themeforest.
PrestaShop Features
What is the main characteristic of the PrestaShop CMS?
It is easy to use and to configure, it uses PHP programming language and MySQL to manage data. As of version 1.5, it offers the multi store feature which allows you to manage multiple electronic stores from the same interface, even though each one is hosted on different domains.
It is compatible with several payment platforms and has the possibility of configuring in many languages and different payment currencies, which facilitates adaptation to the site in which the web operates geographically, as well as taxes can be configured based on the characteristics of the country.
PrestaShop supports thousands of perfectly synchronized and managed components due to its internal stock manager.
All of this is what makes it easy for anybody to buy from any device, such as a mobile or a tablet, as the CMS has a responsive design.
The responsive design allows it to adapt to smartphones, since some themes are designed for mobile devices, the user can make payments, as well as manage his website if he is an administrator.
Currently the platform has more than five hundred functions to manage the online store; in other words, you can create filters that help to search for components or a price selector.
Regarding the search settings, you have the possibility of including auto completion systems, thus helping the user with the navigation.
PrestaShop has more to offer
The large number of possibilities that PrestaShop has is not limited only to buying and selling items over the Internet.
To increase sales, views, and conversion rates, this platform includes different marketing tools, data analysis, and customer service, in this way you can get much more out of your online store.
PrestaShop also offers the optimization of the web page in the different search engines since it provides efficient URLS and On-Page SEO tools that allow the customization of meta descriptions and meta data.
In addition to all this, it has different loyalty system options from sponsorship programs and reward-type points.
Comparison of PrestaShop with other CMS
If you are considering starting an online business, the best thing you can do is compare in which CMS you will find the services and features that suit your objectives.
In this post we leave you a comparison between PrestaShop VS Woocommerce, so you can see for yourself which online store platform is the best for your business.